When we apologize for something we’ve done, make amends, or change a behaviour that doesn’t align with our values, guilt—not shame—is most often the driving force. We feel guilty when we hold up something we’ve done or failed to do against our values and find they don’t match up. It’s an uncomfortable feeling, something similar to cognitive dissonance, is what motivates meaningful change. Guilt is just as powerful as shame, but its influence is positive, while shame’s is destructive. In fact, in my research I found that shame corrodes the very parts of us that believes we can change and do better.
Daring Greatly, Brene Brown